Link building is the method of procuring hyperlinks from other websites to yours. It's a cornerstone of Search Engine Optimization (SEO) aimed at enhancing a webpage's position in search results through high-quality incoming links.
Backlinks play a pivotal role in determining a page's ranking. They're among the top factors Google takes into account.
Major search engines perceive backlinks as endorsements or "votes of confidence" for the recipient website.
Each backlink acts as a testimony that your content is reliable, valuable, and beneficial.
To secure a prominent spot in Google's search results, backlink building is indispensable.
Link building strategies predominantly fit into one of these three categories:
This involves proactively reaching out to websites and requesting them to link to your content, such as:
Tools like Semrush's Link Building Tool can expedite the process of identifying potential link prospects.
This refers to the manual insertion of your links on other platforms. Examples include:
However, a word of caution: Manually added SEO links might not be the most effective. These tend to originate from sources of lesser quality, which Google might not highly value. Since these are non-editorial (self-created), they might not carry significant weight in the eyes of search engines.
Earning links implies that other websites reference yours without any solicitation on your part. The most effective approach to achieve this is by producing top-tier content that others deem link-worthy.
Content that typically garners backlinks includes:
To unearth more content inspirations, scrutinize the backlink profiles of your competitors.
There are many strategies for building links. But here are some of the most effective ones.
Outreach for link building is when you reach out to others and ask for a backlink.
A great way to build high-quality links is to become a source for reporters, journalists, and bloggers.
Broken link building involves finding broken external links on niche websites and suggesting your content as an alternative.
A linkable asset is content that naturally earns backlinks.
Identify instances where your brand is mentioned but not linked.
Adopt and replicate your competitors' link-building strategies.
You can lose backlinks for various reasons. Your goal is to reclaim them.
Tip: Always seek feedback to prevent further loss of links in the future.